Search engines, including and especially Google, are constantly evolving. With their continuous advancement, it becomes necessary for website owners to make use of all possible SEO tools and techniques to stay relevant on the web. These tools ultimately aim at helping sites to rank high on the Search Engine Result Pages (SERPs) that are relevant to their keywords. Among the several important tools of this kind, are rank trackers.
Using rank trackers to analyze and track the ranking data of your keywords has numerous advantages. Besides pointing out both the competence and loopholes of your SEO strategy, it helps with troubleshooting drops in traffic and boosting your revenue, to mention some. All of these make rank-tracking tools appealing. And Mangools' Rank Tracker - SERPWatcher - is one well sought-after software for rank tracking. Thus, this article provides an overview and review of the features, including pricing, and all you should know about SERPWatcher.
About SERPWatcher
The SERPWatcher software, developed by Mangools, appears on the list of favorite tracking tools for several website owners and SEO experts. The reason is not far-fetched once we consider what SERPWatcher is and how it works.
What is SERPWatcher?
Acclaimed one of the best, SERPWatcher is a software for rank tracking. It monitors your keywords in large numbers and lets you in on your rankings on the SERPs. As its name implies, it watches the SERPs. To track your SERP ranking, using a tracking software like SERPWatcher is the way to go. Any attempt to manually achieve the same tracking results without a software would prove to be a futile, time-wasting effort. And time and precision are always of the essence in the SEO world. To this end, SERPWatcher helps you reach your SEO goals by bringing both time-efficiency and effectiveness to fore. How so? Let us see.
How does SERPWatcher work?
The ranking of a site on SERPs determines how much traffic gets to the site and, if it is a business site, how many sales conversions and the profit the business stands to gain. What this means is that if your site ranks low, the number of people who visit your site would, as a result, be low. If that is so and you do nothing to improve your rankings, then it means less traffic to convert to sales. And this translates to all efforts put into your site as being futile. SERPWatcher helps to avoid this by assisting you to check your rankings on Google SERPs. The software offers insight into how your keywords are performing and where they leave you on the result pages. Other insights that it gives you access to are changes in the ranking position of your keywords, as well as the search volume for each of the tracked keywords and all other relevant data. Thus, it lets you keep your progress in track as it provides data to show whether you are ranking for the keywords you seek. That said, how do you get started with making use of this tool?
What does one have to do to start tracking with the SERPWatcher?
The first thing to do is to get an account by selecting which of the three available plans best suits you. More information about Mangools' pricing plan comes up subsequently in this review. Next, you would need to login and then enter the relevant details to start tracking your keywords on SERPs. This includes the domain name, location, as well as the device you wish to use. Most importantly, you would need to add keywords (either manually or by importing from KWFinder, using the 'Add from KWFinder' button). Then, you can start tracking by clicking the 'Start Tracking' button.
Features of SERPWatcher
What makes a software to either be worth the while of its users or a waste of their time is its features. Here are some essential features of the SERPWatcher software that determine its worth.
Tracking Features
SERPWatcher efficiently tracks various data that are crucial to managing your website and improving your SEO strategy. These data include hundreds of keywords and unlimited domains.
It also tracks the position of your keywords not only on desktops but also on mobile devices used to search for those keywords on Google. You can choose which search platform - whether mobile or desktop - you want to track. The tool also lets you switch between these platforms with ease.
The tracking of keyword positioning on Google by SERPWatcher is an efficient SEO strategy. Moreso, the tracking tool calculates all data metrics and rankings in minutes.
Alerts and Reports
As SEO changes, your keyword rankings also change. They either become better or worse off on the SERPs. Irrespective of what form of adjustment your rankings undertake, SERPWatcher keeps track and informs you of such changes. The rank tracking tool gives you prompt and convenient alerts. While you can customize your alerts, you can also make use of the standard notifications for monthly or weekly changes. Customized alerts include alerts for when your keywords move into or out of the top 100 or 10, as the case may be.
Alerts from SERPWatcher provide reports that contain useful insights. This is a prime feature of the software, as rank trackers are meant to offer reports of what they track. Anything short of this would mean that such software is not result-driven. SERPWatcher, however, strives to produce results.
Dashboard
There is no need to go over several pages of screens in search of scattered-all-over data that you may need. SERPWatcher takes care of that problem with its impressive dashboard feature.
The dashboard presents all the critical data that you need to access on a single screen. It has an interface with two columns and this leaves your rank-tracking virtual workspace organized and well-arranged. On the left column, you can find data about positioning and on the right, about aggregated metrics such as your Dominance Index.
Sharing
Transfer of interactive reports through easy sharing is another fine feature of SERPWatcher. This feature will come in handy if, for some reason, you need to share the reports of your tracking sessions with a third party. For example, you may want to share with clients for your business or an SEO expert for analyses.
Not only is the sharing process quick, but it also makes real-time viewing by the recipient possible. The effect is that as at the time the recipient receives the report, it is still relevant and unaffected by the fast-changing tides of Google's SERPs. This is possible since reports on SERPWatcher are not PDF files, but are in an online, real-time format. Thus, they aim to meet contemporary SEO needs.
SERPWatcher Pricing
SERPWatcher shares the same pricing features as other Mangools' tools. Mangools offers integrated pricing plans for all its software. This qualifies as a perk since one payment plan gives you access to all their other tools - KWFinder, SiteProfiler, LinkMiner, and SERPChecker. Some would consider this an advantage, as you do not need to make separate payments for each of the tools and since the different tools work well together. Yet, some others consider it a disadvantage as you may only want to make use of one of the tools. In which case, the sum paid for the use of just one may seem quite expensive. Nevertheless, below are the available Mangools pricing plans.
Mangools Basic plan
With $29.90 monthly or a billed-on-purchase price of $358.80 annually, you get:
Keyword lookups / 24 h = 100
Keyword suggestion / search = 200
Competitor keywords / search = 25
SERP lookups / 24 h = 100
Tracked keywords daily = 200
backlink rows 24 / h = 2, 000
Site lookups 24 / h = 20
Simulataneous login = X
Mangools Premium
Here, you get the following for $39.90 monthly or $478.80 annually:
Keyword lookups / 24 h = 500
Keyword suggestion / search = 700
Competitor keywords / search = Unlimited
SERP lookups / 24 h = 500
Tracked keywords daily = 700
backlink rows 24 / h = 7, 000
Site lookups 24 / h = 70
Simulataneous login = 3
Mangools Agency
This subscription, which costs $79.90 per month and $958.80 per year,
Keyword lookups / 24 h = 1, 200
Keyword suggestion / search = 700
Competitor keywords / search = Unlimited
SERP lookups / 24 h = 1,200
Tracked keywords daily = 1,500
backlink rows 24 / h = 15,000
Site lookups 24 / h = 150
Simulataneous login = 10
Mangools' pricing plans let you save up to 40% when you make annual payments. What is more, each of the above plans come with a 10-day free trial. Also, Mangools has a money-back guarantee period of 48 hours.
Advantages and Disadvantages of SERPWatcher
Given the features of SERPWatcher, we are left with both the upsides and downsides of using the software. The following advantages and disadvantages point out why you should use SERPWatcher, on the one hand, and why you may want to consider going for another rank tracker, on the other hand.
Advantages of SERPWatcher
Besides being easy to use, these are some advantages of using SERPWatcher:
SERPWatcher has a UI that is easy to navigate and readily allows you to access relevant data.
The software is compatible with mobile and desktop devices alike and allows segmentation among all devices.
It has a variety of keyword collection methods - manual input, importation from your previous list(s) on KWFinder - and allows you to split these keywords into several domains of unlimited number.
There is an option to receive notifications via email as your tracked keywords either leave or enter SERPs' top 10 or top 100.
The sharing feature allows you to share reports with others with digital ease.
You get data retention on the software for one year.
SERPWatcher comes with a 10-day free trial.
Disadvantages of SERPWatcher
The disadvantages of the software include:
SERPWatcher often provides estimated data. This leaves the possibility of either under or over-estimation. Thus, its data may not always be completely accurate.
Like many other SEO tools, SERPWatcher needs to address some updates on demand.
Frequently Asked Questions about SERPWatcher
Besides the basic questions such as what it is and how it works, there are other questions about the rank tracker by Mangool that could arise. Here are the answers to two of them.
Who can use the SERPWatcher software?
SERPWatcher is useful for all individuals and businesses who seek to grow website traffic organically by using keywords relevant to their niche. The software helps them track the progress of these keywords on their SERPs.
Can I purchase only SERPWatcher?
Unfortunately, you cannot. All tools from Mangools make up a single suite that you have to purchase under one subscription. One reason behind this is the fact that the tools are interconnected and work best when used together.
SERPWatcher Testimonials and Reviews
The nearly 20, 000 SERPWatcher customers who use the tool have experienced the benefits and possible challenges associated with its use. Below are some of their reviews from first-hand experience.
Mangools' SERPWatcher does great in providing an affordable and simple-to-use solution for beginners.
- Ben T.
Although it can only track Google result pages and has limited features, it is easy to use. And it is great that its yearly plan comes with high discounts! SERPWatcher is a simple and clean tool for marketers who do not need so many features.
- Robert B.
Like all tools from Mangools, SERPWatcher has a great User Interface. It is also easy to access and navigate through. I recommend the software as its pros outweigh its cons.
- Mohan R.
SERPWatcher greatly complements Mangools' KWFinder. Both tools, when integrated, do so well together. Also, all users with experience of different degrees can use and benefit from the software with ease. If you want to rectify a traffic drop, SERPWatcher is a valuable tool.
- Home Working Club.
Both new users and experts have fitting data and settings available to them on SERPWatcher.
- Nathaniell B.
Final Thoughts
Mangools' suite of tools is steadily gaining positive attention in the world of SEO. With SERPWatcher, they present a means of rank tracking that has a range of meaningful features. Having varying functions that cut across different user experience levels and then, several distinct payment plans, SERPWatcher is a tool for virtually all and sundry. Armed with its perks, the software delivers good value for the money. This is except for its few cons that we highlighted a number of earlier, which everyone hopes that Mangools addresses with time. Consequently, as you strive to boost traffic to your site and intensify your efforts to rank high on SERPs by using crucial SEO tools, Mangools' SERPWatcher is definitely an option to consider.
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