The web is rapidly becoming the major platform for brands to engage their audiences and find new ones. This contact point is being used by consumers to decide on the credibility of the brands they want to interact with and perhaps make a purchase. And as such, web users are having demands of their own. One evidence of this is the report of 50 percent of web users tilting towards purchasing from a website that is mobile-friendly. And over 70 percent believe the mobile experience should be just as fast or faster than the desktop version.
Improving user experience is critical to Google's endeavor to make its platform the best search engine on the internet. And Search engine optimization, which is often confused to only be about ranking a website pays a great deal of attention to the user. Since 2015, Google has made it clear that the mobile-friendliness of a website will feature as a ranking factor. This is more reason why 85 percent of the sites online have moved towards having a better responsive design. SEO is critical in getting results online. And if you want to make your business even more visible, you just cannot ignore the responsiveness of your website. So, how can you make your website a mobile-friendly one for SEO? This article discusses all that. But first, what is a mobile-friendly website?
What makes a website mobile-friendly?
A site can be said to be mobile-friendly if a mobile gadget can effortlessly access it. Simply put, your website possesses the capability to be reduced to fit into any screen. Users can accomplish their objectives with the site just as effortlessly as through a desktop. Searchers tend to utilize mobile all the more with each passing day, and a nonmobile-friendly site can push them away. Mobile-friendly websites dominate websites that are not mobile-friendly.
How important is a mobile-friendly website?
You no doubt own a site that builds upon stopover by guests operating on mobiles. Then, you ought to be interested in the mobile-friendliness of your website. Mobile site friendliness is valuable for these reasons;
People spend more hours browsing on mobile gadgets. If you do not own a mobile-friendly site, you are unwittingly depriving your website of the traffic of mobile users. You are obliged to form a helpful contact for those browsing your site.
There is a higher probability that users are more willing to return to a mobile-friendly website. It is only logical that users will come back to a website they did not have a hard time with while using it on a mobile gadget.
Guests tend to have better opinions as regards mobile-friendly sites. A non-mobile-friendly site is exposed to unfavorable recognition by guests. Web visitors will easily leave a non-mobile-friendly site and this may be detrimental to SEO as it increases bounce rates.
The practice of converting is much easier with a mobile-friendly site. This is because responsiveness eases the user experience, thereby allowing them to engage with the site's content.
A non-mobile-friendly site will reduce your ability to rank on SERPs. More searches throughout the internet have been discovered to be carried out by mobile users. So, Google adopted a mobile-first index, with mobile sites topping the charts.
Making your website mobile-friendly
There is no doubt that a mobile-responsive website is crucial for SEO and to engage your audience. Before trying anything out, you must know the present state of your website and how much traffic comes from mobile.
Is your website mobile-friendly?
Before making moves to increase the mobile-friendliness of your website, you must know its present state. Many tools can aid such assessment. You can use Google's mobile-friendly test. Simply insert your URL on the search box and tap on 'test URL'. You will find the outcome depicting if your page is mobile-friendly or not.
After carrying out a full survey of your site's mobile responsiveness, you become further aware of the actions that are required to be taken.
Do you receive mobile stopovers?
You can explore how much traffic your website has from mobile users. To assess it, you can sign in to Google Analytics and head to Audience; Mobile. The amount of guests to your site emerges, isolating whatever gadget a guest employs.
Examine the data for different durations. There is a big chance that the amount of mobile traffic is higher than most. If this is the case, then you may start working on your site's responsiveness.
7 things that will make your website mobile-friendly for SEO
Acknowledging that building a mobile-friendly site is vital, these are a few areas that can help improve mobile-friendliness.
Load Time: When people make searches they anticipate getting quick results. If your site is unable to process fast, people will rule out your site. You ought to possess a fast load time to keep traffic on your website. You can use Google Page Speed Insight to know and elevate your load time. Alternatively, you could pay for your page's processing time to be enhanced by digital marketers.
Responsive Design: Responsive design is a very crucial factor for a mobile-friendly site. It is what enables a website to fit into whatever device is harnessed by a guest. Incorporating responsive design grants visitors the opportunity to navigate your site with ease. Through responsive design, guests can explore and tap on things without having to enlarge and reduce the size of the screen repeatedly. The size of everything is required to be okay notwithstanding that it is not on a desktop. If guests can not reach the details they desire, they will not be willing to stay on a site.
User Experience: If you wish for your site to be mobile-friendly, you ought to guarantee that guests had a great time navigating your site. Responsive design is a fragment of a good user experience. When people can explore your site effortlessly on a mobile gadget, they get a warm user experience. Responsive design is a huge advancement to accomplishing a mobile-friendly site.
To further boost user experience, you should ensure write-ups are clear on mobile screens. It would be tiresome for guests if they are unable to ascertain the details before them. You should also present a site that is thumb-friendly, ensure they can click on things easily. They can move around your website free from accidentally clicking things. Also, make available obvious CTA buttons that can be easily found. It should also be sufficiently large for guests to tap on.
Pop-ups: You should be cautious with pop-ups. Pop-up is a nice avenue to bring guests' concentration to a piece of information. Different actions bring out pop-ups. Perhaps when a person arrives at a page for the first time, when they reach a point on the page or when they are about to go back to the SERP. Pop-ups excellently make guests notice a piece of certain detail you wish them to know.
Nonetheless, pop-ups may be a challenge for mobile guests. The pop-up could cover up the mobile screen. Users might be confused about how to remove this pop-up. They cannot find the details they came for and could just leave out of frustration. So, pay more attention to its effect when using pop-ups. Use few pop-ups and place them where they would not block important details. Also, ensure they can be easily removed. You could put a visible exit symbol on the upper side of the screen.
Mobile Address: You could devise another address, a mobile address. That way you have formed a customized contact for mobile users. You own a copy of your site that is modified to suit mobile guests.
Navigation System: Ensure your navigation system is neat and straightforward. It should not be tasking so users will enjoy a warm and helpful user experience. To build a mobile-friendly navigation system for guests, you can use the hamburger icon. The hamburger is usually at the page's top. It has three lines and kind of resembles a hamburger. When guests tap on this icon, there is a pull-down list of pages they will need. The hamburger icon puts your navigation in order. It maintains your site's neatness and allows guests to attain information with ease.
Mobile Message: You should do a mobile keyword survey if you wish for a mobile-friendly site. Adjust your SEO plan so it can also be mobile-specific.
Do note that these areas to improve your website's responsiveness might not apply in every situation. Hence, the need to check with Google's mobile-friendly test, to begin with. Still, taking care of these factors will make your website mobile-friendly.
Wrapping Up
A good SEO strategy will help you rank for your keywords and in your industry in no time. This marketing method is reliable, effective, and one of the cheapest means to drive your business online. And to make the most of it, you just cannot neglect the importance of making your website mobile responsive. For one thing, most internet users access the web from their mobile gadgets. Another thing is that Google considers mobile responsiveness as a ranking factor.
To feature high on Google's search result pages, you must have a mobile, responsive website. It is even more important if you have an online shop as 88 percent of consumers return to a responsive website after 24 hours. That says a lot about what strategy will give you success online. But you must remember that mobile responsiveness is not the only factor at play here. Submitting your business on Google My Business directory, integrating search console, doing some other technical SEO like rich text snippets, and backlinking are just some other ways for more exposure on the search engine. Whatever you do, putting the user ahead of your efforts will attract, engage and make them return to your website.
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