According to the Computing Technology Industry Association (CompTIA) Industry Outlook 2024 report, around 20% of technology companies are actively integrating AI technologies into their business workflow.
One of the use cases of AI in these companies is AI summarization technology and tools, especially in the marketing domain. Instead of manually rewriting content, these tools help you rewrite text with a single click of a button.
Interestingly, they can understand the text’s context and retain the original meaning. But how do AI summary generators can help you improve your marketing efficiency? Read this detailed guide and learn about it!
Do Research and Collect Fresh Ideas
Content marketing requires a lot of fresh ideas to keep up with ongoing trends. Marketers and writers have to go through a huge set of data, blogs, news, and articles to collect relevant data to write content for marketing.
However, reading articles consisting of multiple pages to understand core meaning and collect ideas needs a lot of time. As an alternative, we can use AI Summarization tools to do this job in less time. This is the recommended way to do the research.
For example, we have used a summarizing tool for this purpose. This tool uses advanced AI and NLP algorithms to understand text and pinpoint the important phrases, sentences, and information from the content.
Here is how this tool fetches the core information:
Repurpose the Existing Content
Repurposing content is reusing the existing content in a different format. Some of the best examples of repurposing content include:
Turning research reports into blogs
Creating newsletters or LinkedIn posts from long-form articles
Crafting attractive Instagram infographics from blog content
Making a video on a long-form content’s insights
For your information, 94% of marketers prefer repurposing their content to get more reach and leads. The remaining 6% are planning to implement this strategy.
Interestingly, an AI summarization tool can help repurpose our content in just a few minutes. How? Well, instead of doing it yourself, use the tool to extract key takeaways from webinars, blog posts, or white papers.
Once you've done this, you can use these key takeaways to create new social media snippets, infographics, or even email newsletter content.
For example, if someone wants to create an infographic on a topic like “How To Rank Fiverr Gig”, they can provide their blog into the tool and fetch the key point.
Copy the main points tool fetches to create an infographic that discusses the main steps on the topic. Use websites like Canva for this purpose. We have created an infographic as an example. Use your own design inspirations!
Improve SEO Optimization Game
Search engines love and rank those web pages that use concise content. It is the content that uses only the necessary amount of words without the use of any complex terms or sentences to deliver the information.
Here is the catch: AI summary generators can help us write such content. Summary generators are designed to find only the key data, information, and sentences in the text and use them to write short yet concise pieces of text.
As you can see in the example, the summarizer tool has written a concise version of the text we provided. It provides a quick overview of what is discussed in the original text. There are no unnecessary terms in the resultant text.
In short, using summary-generating tools can optimize your content for search engines. They also ensure that your content effectively targets the right audience and improves your ranking in search results.
Write Key Takeaways and Meta Descriptions
A “Key Takeaway” section is added at the top of a blog post so the reader can quickly grasp what is going to be discussed below. It is like a quick summary of the entire guide that encourages readers to read more if they find it relevant.
For example, Investopedia uses this key takeaway interface.
On the other hand, Meta Description is a 150-160 characters long summary and an on-page SEO factor. Search engines use it to understand the page’s content. It appears on the SERP page under the page’s title.
An AI summary generator lets us write both the key takeaways and the meta description. How? Here are the steps involved in the process:
All you need is to provide the blog content to the tool and press the Summarize button. On the output window, click on the Show Bullets. That’s it! You got your key takeaways! Paste it on your blog post.
On the other hand, if you want to write a Meta Description, lower the summary length from the summary length slider. Bring it very near to the Short side.
Click on the Generate button. On the result window, you’ll get your Meta Description. It was that simple. Don’t forget to make some manual tweaks if it is required.
Conclusion
AI summarization technology improves content marketing efficiency in many ways. First of all, it quickly rewrites content and generates summaries with a single click. Manually doing this may take several hours.
In addition, it provides you with the key points of a long, long article. This is very helpful when you are researching to write marketing content or collect some ideas.
The technology allows for easy repurposing of content into different formats. For example, turning blogs into social media posts or infographics.
Last but not least, these tools enhance SEO in many ways. These create concise, keyword-rich text that search engines favor. They can also write key takeaways and meta descriptions to speed up the content creation process.
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