Whether you want to gain a higher ranking on a search engine or increase your website traffic, you need to make guest posting a crucial technique along with your other SAAS marketing techniques. Guest posting is crucial because it helps websites to get high-quality and authoritative backlinks, but only if it is done right.
However, keep in mind that not every guest post is equal when it comes to earning a quality backlink and boosting your website's authority. Your guest post should be published on a highly authoritative website that is also relevant to your niche.
Now, the question here is, how to know if the website is highly authoritative and not spam?
Domain Authority (DA) and Page Authority (PA) are the two factors that can help you find highly authoritative websites for guest posting, you can use a DA PA checker to check the DA PA score of any website.
Choosing a website for guest posting is dependent on finding both its DA and PA. If you don’t know how or have doubts, then this post is all you need.
In this post, we will highlight the importance of DA PA in guest posting but, before discussing that, we will shed light on some basic concepts about guest posting, DA, and PA so that you can easily understand the importance of DA PA in guest posting.
So, without any further ado let’s get started!
What is Guest Posting?
We can understand guest posting as a process in which a writer produces articles for publication on the website of another webmaster.
The majority of the blogger's posts are focused on a certain topic that is relevant to their field. This type of blogger is commonly referred to as a ‘guest blogger.’ To gain a backlink, the author should only include a link to an authoritative site on the topic of the target keyword somewhere inside the text. Before putting information up on a website, it's crucial to learn how well it will do on search engine results pages.
There are indicators of a site's quality that tell us whether or not a backlink from it will boost our search engine rankings. Site traffic, DA, PA, top-page quality, and relevancy are only a few examples. When deciding which sites to guest post on, link builders analyze a wide variety of factors. Anyhow, Domain Authority (DA) and Page Authority (PA) are the only metrics that serious link builders care about.
Hence, when a guest poster looks through a list of guest posting sites and finds a suitable one, they have to check the reliability by looking at the above metrics.
DA PA Concept
We can learn a lot about a website's search engine performance with the help of DA and PA. MOZ, an industry-leading SEO SAAS organization, created the DA/PA algorithm. There is a numerical scale from 0 to 100 for the DA/PA, with higher numbers indicating more power.
In general, a high Domain Authority (DA) score indicates a strong SEO performance and high ranking strength for a website.
That's why it's so important to publish guest posts on sites that have a high domain authority (DA) score, as this will provide you with a high-quality backlink that will allow you to leverage the authority and traffic of the host site.
It's important to note that, despite its usefulness as a performance indicator, DA is not a ranking element. If a website has a high Domain Authority score, however, that does not necessarily mean that Google will give it greater weight.
Next, a higher PA score implies that a web page is more likely to be ranked on the result pages, making it an excellent candidate for backlink insertions to strengthen rankings and increase traffic. Similar to Domain Authority, Page Authority calculates a score based on an algorithm, but only for a specific page.
You can use a reliable DA PA checker in order to check the DA and PA score of a website on which you are planning to publish your next guest post. Now that you have enough understanding of Guest Posting, Domain Authority (DA), and Page Authority (PA), let’s move towards the importance of DA and PA in Guest Posting.
Reasons: Why DA is Important in Guest Posting for SAAS Marketing?
DA Indicates the Website’s Reliability
We discussed how the DA score is determined by an algorithm that takes into account both the overall number of backlinks and the referring domains. The link builder can utilize this data to assess the reliability of the target website.
A website may have a low DA while having thousands of backlinks from hundreds of domains, whereas a website with very few backlinks may have a high DA.
In contrast to sites with hundreds of backlinks from low-quality sources, those with a small number of backlinks on high-ranking sites are more reliable.
Therefore, you should never focus on getting more and more backlinks from any random sites. Focus on earning backlinks from high-authoritative sites even if they are a few. Only then can your guest posting benefit your SAAS marketing.
DA Indicates The Website’s Ranking Strength
One thing is sure, Domain Authority indicates a site’s ranking strength therefore, for better outcomes, guest posts should be published on authoritative sites with high DA scores.
The backlinks algorithm has proved that even the backlinks inside the same website do affect each other. This means that if the website the user is guest posting on has a high number of quality backlinks, then the link the user provides in the guest post may also benefit from them.
However, if a website has a lot of spammy backlinks and a poor DA score, it may be counterproductive to build a backlink there. Because of this, the site's ranking may drop.
Reasons: Why PA is Important in Guest Posting for SAAS Marketing?
PA Helps Guest Posters Find The Best Page
Page Authority is important for guest posting because it helps guest posters find the best page for obtaining a link from existing web pages instead of creating whole new content from scratch.
However, inserting links into the right web pages can be challenging. In this case, the link builder checks the PA to see which page has a high PA score and can be used as a resource.
PA benefits the Guest Post Link
The link and the guest post both benefit from being included on a page with high page authority.
In other words, if the PA of a webpage is high, then the backlink acquired from it will pass a hefty bit of authority to the linking website.
Therefore, if you want the hard work of creating a guest post to give you an optimal outcome then consider page authority a crucial metric in the website you are planning to post your guest post.
Conclusion
Both DA and PA scores are important in guest posting. However, they are not ranking factors and they don’t change how and where the website appears on the SERPs.
In reality, these scores indicate the ranking power and quality of a domain and page across the search engine result pages. Briefly put, if the referring domain has a high DA PA score, you can expect a high-quality backlink to your website.
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