It is no secret that backlinks are an essential factor that affects Google's rankings. And this is no wonder. As hyperlinks from one page to another, they help to build a site's credibility. It tells search engines that your page content is valuable to be linked to. Thus, the higher quality backlinks you have, the better you'll rank on SERPs. So, you need to create and implement a solid backlink strategy. But, it doesn't stop there.
You also need to conduct regular backlink analysis to understand your backlink profile. By doing so, you'll be able to check your performance. Then, you can decide whether you need to improve or discard your backlink strategy. However, analyzing your backlinks may pose a challenge.
Thankfully, there are tools out on the net designed to help you do this with ease. The backlinks competitor checker is one such tool. But what is it, and why should you use it?
Why should you use the backlinks competitors checker?
Backlink competitors checker is a tool that allows you to keep track of a website's backlink profile. And no doubt, this is very crucial for your backlinking.
As seen earlier, analyzing your backlinks holds a lot of value for your site. But it would be a waste to only check your backlinks. Analyzing your competitors' backlinks is just as, if not more important.
By checking the backlinks of other websites (particularly those that are ranking higher than you on SERPs) in the same niche, you can get insight into their linking strategy, providing you with opportunities to outrank them. Here are three areas where competitors' backlink analysis is especially helpful:
Create link-worthy content. Through competitors' backlink analysis, you can check just how many quality backlinks (hyperlinks from credible sites) your competitors have. If there are many, it goes to show that your competition has high-quality and informative content. Go through that content and use the ideas gotten from it to develop one that sites would be willing to link to.
Reach new audiences. Checking your competitors' backlinks will give you insight into their target audience. They might be reaching an audience that you aren't. By catering to that audience, you may be able to improve your SEO.
Generate backlinks. As seen earlier, you can check just how many credible sites are linking to your competitors. Once you have high-quality content, you can approach these websites. Who knows, they may be willing to link to your page.
The backlinks competitors checker tool gives you all the information needed to achieve the three benefits above. It is a tool that makes your analysis so much easier. It doesn't only display your competitors' backlinks. But it also lets you check the quality of those links. No doubt, this tool is essential if you want to outrank your competition.
Top backlinks competitors checkers
Since the backlinks competitors checker is an essential SEO tool, it is only natural that there is a variety of them on the net. Which one should you choose? To aid your decision, here are three top backlinks competitors checkers.
Ahrefs is a very popular all-in-one SEO tool. And its backlink competitors checker lives up to its name. It is a premium tool that offers tons of relevant and accurate data about your competitors' backlinks.
Pros
It has an easy-to-use dashboard
It offers accurate and relevant info
It offers great filter options
Cons
Since it's a combination of different tools, it is expensive for a backlink checker.
Pricing
Ahrefs gives users access to all its tools, including the backlinks checker for $99/monthly in the Lite plan. The standard and advanced plans cost $179 and $399 respectively. And lastly, the agency plan costs $999, all on monthly billings. Though Ahrefs does not offer free trials for its main tools, it does for other SEO tools, the backlink checker included.
Bringing to you an effective and easy-to-use backlink checker is another popular SEO tool, SEMrush. It gives you access to several quality tools for SEO, content marketing, and advertising. With its backlink checker, you can discover any low-quality backlinks as well as link spams which are both bad for your site's SEO.
Pros
It offers a wide variety of SEO tools
It offers accurate and relevant info
It offers a free seven-day trial for all its tools
Cons
Again, it is expensive for a backlink checker
Pricing
Get access to SEMrush tools for $119.95 monthly under the PRO plan. The Guru plan unlocks more features for $229.95 on monthly billings. Or better still, you can opt for the highest plan, Business for $449.95 per month.
However, as said earlier, it offers a free seven-day trial. But SEMrush allows you to continue using its free SEO tools even after the free trial ends by downgrading your account. Of course, this free SEMrush account comes with its limits.
Neil Patel's Ubersuggest is yet another impressive backlink competitor's checker. Like the others discussed above, it offers other essential SEO tools. With Ubersuggest, you can access many of these tools for free. Of course, it offers a premium version that unlocks all features and capabilities.
The backlinks checker provides easy-to-understand metrics. And with its advanced filter, you can check links by domain score, URL, anchor text, and region. What's more, you can use the backlink checker for free. But if you choose to opt for its premium version, you get access to a seven-day free trial. Not to worry, Ubersuggest plans are budget-friendly.
Conclusion
Through competitors' backlinks analysis, you can get valuable info to outrank your competition. Hence, it is important to get started with backlink checkers since they make this process easy.
As mentioned earlier, there are tons of amazing Backlinks Competitors Checkers to choose from. However, you should not get worked up over it. Instead, view it as an opportunity to test and compare between checkers to find the one that suits you. The three backlinks competitors checker discussed in this article are sure to help you outrank your competitors.
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