What is Buzzstream?
Buzzstream is a great link building tool that allows you to create and manage your link building campaigns in one place. It has constantly been improving its features to enhance the user’s experience.
One positive trait about the platform is the user-friendly design that makes it easy to navigate. The added features of the platform improve the process of getting quality links easy.
It is a real time-saver. Imagine that you have to go through the entire process of researching a site, getting contact information, and launch your campaign. It makes link building and link tracking so easy and convenient.
A lot of users commend the chrome extension. You can quickly send an email using a pre-saved template. It makes the outreach fast and easy.
There are still things for improvement like prospecting. Getting the email address of prospects must be updated to improve open rates and click-through rates. Integration must be considered in the future.
If you’re going to check review sites, a lot of positive points have been written about the tool. They find it very effective and useful because it streamlines their link building campaigns.
However, as already mentioned, there are limits in using it since it is a link building tool only. You still need to use other tools such as analytics and rank checking tools to improve your SEO.
They also need to enhance the information on how users can get the most out of the tool. Take, for instance, other tools like Moz, Ahrefs or Semrush. They have a massive amount of articles on how to use the tool, step by step guides, case studies, examples, etc.
Buzzstream is a link building and outreach tool that makes email outreach more efficient and easier. It is the platform that helps find influencers, grows relationships, and launches personalized and efficient campaigns.
Before discussing more on Buzzstream, let’s tackle first what link building is and its benefits. This will give you insights if you really need the services of the platform.
What is link building?
Link building is the process of getting sites to link to you. All marketers and site owners must focus on building links to boost their authority and increase their traffic.
Links are important for Google and other search engines to determine which sites would rank for a particular keyword. Building links is a proven strategy in search engine optimization (SEO) because it tells Google that your website is an authority site that is worthy of being cited. Sites that have earned more backlinks have a higher ranking in the search result.
Link building must be done the right way. If not, Google can penalize you. Always work with a platform that offers natural link building service.
The platform must specialize in earning links for your site and not buying or using manipulative tactics called Black Hat SEO. Organic link building can be hard. It consumes a lot of time.
Why is link building important?
Links coming from authoritative sites can boost your ranking big-time than new websites. However, you must be aware of the guidelines set by Google to avoid penalties.
Link building matters in SEO because it is an element that Google uses to rank web pages. Webmasters need to increase the number of high-quality sites linking to their pages to boost their ranking on SERPs.
“Your content will rank higher for certain keywords if you can get external sites to link to your pages.”
Now let’s go look at the pros and cons of using Buzzstream through its features:
Pros:
1.) You can manage your outreach and link building campaigns in one place.
The outreach and link building provider offers the research of prospects, finding an email address, sending follow-up emails, and monitoring reply rates. It has a dashboard where you can manage the outreach and link building processes in one place.
It saves a significant amount of your time because you can automate these processes in a single location. You can track what’s happening without checking other reports.
2.) It streamlines the process of finding and evaluating prospects.
With Buzzstream’s “Discovery” feature, you can do the tasks of finding and evaluating your target in a single place. For instance, if you want to find “cooking blogs or influencers” the platform will give the list of “cooking experts.”
You can arrange it based on criteria such as the number of followers, Moz Domain Authority, and other factors. You can quickly add an interesting target to your prospect list.
3.) You can find your prospect’s info in a snap.
After identifying the influencers and bloggers, now you need their email addresses for pitching. The platform offers the “BuzzMarker” feature that gives you the email address of your prospects.
You need to install this feature first on Google Chrome. It automatically finds valid email addresses on the site. If there’s no email address, it will provide you with the URL of the site’s contact page.
The “BuzzMarker” helps you manage and track campaigns within your browser. If you find a new site that you think is suitable for your campaign, the feature will notify you if it is already part of the campaign.
Buzzstream also provides email addresses of prospects. If they have it on their database, you can find a small envelope next to the names of the influencer or blogger.
4.) You can create email templates.
Buzzstream lets you email your prospects from the platform. You can create email templates, so you’re ready when pitching.
You can add this to your outreach message, saving you a great deal amount of your time. Not only that, it auto-fills the important information (your prospect’s site, first name, etc.)
You can monitor the outcome of your campaign. The templates can help you track your campaign’s open rates and response rates.
You get enough information about your prospects, including their social media profiles and websites. This can save you time and help you do your job easily. Not only that, it provides you with more information that can help in personalizing your outreach.
Another advantage is templates is that it is in sync with their latest social media posts. When they tweeted, you can include that in your outreach email right away.
5.) The “Sequences” feature automates follow-up of prospects.
We are following up boosts the success rate of the campaign by 2 to 5x. Buzzstream has this feature which automates follow-up to prospects.
Ideally, 1 to 2 follow-ups work best. However, you can still add as many follow-ups depending on your choice. Just ensure that your prospects wouldn’t get annoyed.
You can also opt to disable this feature if you don’t want to automate follow-ups. Instead, you can set up the feature to remind you when is your next follow-up.
6.) It makes tracking your outreach a breeze.
Buzzstream offers to track these elements in your campaign:
Message insights or the performance of your message.
Project insight or how well your campaign is performing.
Team insights or how your team members are doing.
Whatever plan you choose, the platform offers to track the performance of your campaign. It gives you insights on how well your project, team members, and templates are working.
7.) It updates you on who links to you.
Not all sites that link to you will tell you, “Hey, I linked to your site.” Buzzstream has the Link Monitoring feature that tells you who linked to your site.
The feature scans the sites on your database to check if they have linked to you. You can also set it up to look for those pages or URL on your site that have linked to you. The results give updates every 2 weeks.
This feature is useful, but it could be better if it can update at least once or twice a week. This could inform you ahead of the sites that have linked to you.
8.) It keeps track of your relationships with influencers.
The platform uses CRM that monitors your email outreach. It ensures that there is a record of your relationship with your target prospects.
It allows you to launch multiple campaigns.
You can customize your outreach.
The tool can be adjusted to fit the kind of link building you want by setting up link types and importing the email templates.
Cons:
1.) The “Discovery” feature needs to be set for accuracy.
The Discovery feature is showing prospects that haven’t written the topics in recent years. You need to set this feature in “last activity” to the last year or month or else, you’ll not arrive at the right prospects.
Otherwise, this feature is perfect for finding bloggers and influencers. It saves your time and gets the task done quickly.
2.) Buzzstream doesn’t give 100 percent email address of your prospects.
As mentioned, the platform provides email addresses of influencers and bloggers. It is placed at the side of their names. However, it can’t provide the email address of the contacts 100 percent.
They can only provide about 80 percent. For this, the platform isn’t really bad. It is still useful as it saves you time in researching.
The tool specifically searches for contact information but fails to recognize if the email address is an image and not text.
3.) The platform needs to provide tutorials.
Sometimes, it is confusing to go through the process of outreach. There are times that it wouldn’t work only to find out that some users missed the instructions. The site needs to offer a step-by-step video tutorial that will guide users.
4.) They don’t have a pre-built campaign, just like its competitors.
The platform doesn’t offer pre-built campaign just like Ninja Outreach. They must provide this kind of feature that their competitor is offering if they want to excel in this niche.
For example, if you are looking for a guest posting campaign, you could get everything from the list of prospects to sequences. It is a real time-saver and streamlines the process.
They should improve the UI of the software. Sometimes, it is a bit slow.
You can’t stop sending wrong emails.
This happens when you are building campaigns for different brands with different email addresses. If you sent it to the wrong address, you can’t help it. Hopefully, they improve it by including a primary email for projects.
5.) It’s not an SEO tool.
It is particularly a link building tool and not an SEO tool. Unlike other platforms, you still have to use other tools to improve your SEO.
The pricing and plans provide a great value.
Here is the pricing of each plan:
STARTER
Simple, out-of-the-box outreach for up to 2 user
$24/ month
1 User ( $24/additional )
1, 000 contacts
Features
Contact info discovery
Open, click, & reply tracking
Email templates
Email scheduling & reminders
Automated followups
Publisher and influencer metrics
Twitter conversation tracking
Chrome extension
Email performance reports
Link monitoring (1,000 links)
GROUP
Complete outreach with team sharing, project reporting
$99/ month
Up to 3 users
25, 000 contacts
Features
Contact info discovery
Open, click, & reply tracking
Email templates
Email scheduling & reminders
Automated followups
Publisher and influencer metrics
Twitter conversation tracking
Chrome extension
Email performance reports
Bulk email send
Team template sharing
Project performance reporting
Link reporting
Customizable permissions
Phone and email support
Link monitoring (25,000 links)
PROFESSIONAL
Advanced analytics, extensive customizability, API access and personalized support
$299/ month
Up to 6 users
100, 000 contacts
Features
Contact info discovery
Open, click, & reply tracking
Email templates
Email scheduling & reminders
Automated followups
Publisher and influencer metrics
Twitter conversation tracking
Chrome extension
Email performance reports
Bulk email send
Team template sharing
Project performance reporting
Link reporting
Customizable permissions
Phone and email support
Team performance reporting
Unlimited report customization
Integration via web services API
Dedicated account manager
Link monitoring (100,000 links)
CUSTOM
complete solution, customized to the unique needs of your organization
$999/ month
Up to 15+ users
300, 000+ contacts
Features
Contact info discovery
Open, click, & reply tracking
Email templates
Email scheduling & reminders
Automated followups
Publisher and influencer metrics
Twitter conversation tracking
Chrome extension
Email performance reports
Bulk email send
Team template sharing
Project performance reporting
Link reporting
Customizable permissions
Phone and email support
Team performance reporting
Unlimited report customization
Integration via web services API
Dedicated account manager
Implementation plan
On-boarding for new team members
The Starter, Group, and Professional plans provide a free trial. You can try the plan first during the trial period and cancel anytime if you wish to discontinue without paying anything.